5 Business Blog Money Making Boosters
If you would like to take your business blog from this….
Pay very close attention to what I share with you in this article.
I am going to show you the 5 business blog money making boosters I use that turned my blog from 90 users per week to 13,444 users per week.
1. A Compelling Lead Magnet
Email marketing still is and most likely will always be one, if not the, most powerful way of generating subscribers.
There is no difference between a blog subscriber and a lead.
A lead is a subscriber and a blog subscriber is a lead.
If you want to generate consistent leads on a daily basis you will need to have a compelling lead magnet.
On your business blog you will want to make sure you have side banners:
Majority of your leads will most likely not come from your side blog banner opt in.
They will come from….
2. A personalized Capture Page
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Learn more about the capture page formula: The capture page formula that converts
When someone comes to your landing page they can only do one of two things:
1. Opt in to receive their lead magnet
2. Leave your page to most likely never return
If your capture page lands in front of the right targeted audience you it’s very possible to convert up to 40, 50, 60 0r even 70% of those people into subscribers.
So how do you do that:
1. Your offer – If your lead magnet is not compelling, it’s all over.
2. Your copy – Focusing on your headline and description of the lead magnet.
3. The layout/design – The look and the feel of your capture page is crucial as long as you’ve nailed the offer and the copy.
So now you’re probably thinking so how do I get 13,444 people to my site like you did?
3. A Paid Traffic Strategy
I always love organic (free) traffic from SEO and social media marketing, but I don’t like to pin my hopes solely on these methods.
I like to turn on the paid traffic because it’s reliable and consistent if you know the right sources to get it from.
It’s also quick and you can analyze your results straight away.
I like to buy traffic but I don’t like to pay for leads and subscribers.
That’s why I have what’s called a trip wire offer.
A low dollar offer that is offered to those that opt in for the lead magnet.
When it converts, it assists in off setting the cost of the purchased traffic.
As the owner of a business and a business blog it is your responsibility to create compelling content and value otherwise none of this will convert.
Forcing the right eye balls on your content.
Remember: You want to solve your target audience’s problems.
Focusing on driving traffic to your business.
In order to do that you’ll need to free up more of your time and have….
4. Multiple Authors
Of course you can blog daily and create all of the content on your own however this is not how the big boy business’s that are really killing it operate.
They operate like media companies, true publishers with an array of authors.
Because creating content is not the greatest use of your time, it is not an income producing activity.
Generating leads and sales is!
Sure, you can be the main content producer on your site but your primary focus is to get as many targeted eye balls as possible to your content.
You’ll also open the door for new networks when you allow others to post on your blog.
These people will share it with their network.
You as the business owner need to be the business owner, not slaving away at the content for majority of the day.
Focus on the business side not the editorial side.
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5. Consistent Quality Content
If you want to play the business blogging game you’ll have to pull out quality content that people want to read, solves people’s problems and ultimately buying from you.
When you own a business blog you are:
The publisher: You publish content the same way the NY times and Huffington Post do.
The advertiser: You will sell your products and services around the outside of the quality content you create.
When you do this you are creating an audience, a loyal following that you make offers to.
Bad Content = No Audience = No Ability To Advertise
Just as a really bad TV show with content, it will attract zero audience and zero advertisers.
In conclusion you own a business blog or are starting one ask yourself these questions:
1. Do I have a compelling lead magnet?
2. Do I have a personalized capture page?
3. Do I have a paid traffic strategy?
4. Do I have multiple authors?
5. Do I have consistent quality content?
Feel free to ask questions and leave your comments below: