Facebook news feed updates from Facebook F8 Developer Conference 2015
Facebook developers have unveiled many new and innovative updates at this years Facebook F8 conference in San Francisco.
News Feed experts shared the best ways to make sure your posts are seen by the people who will care about them most.
Facebook’s mission is to show you content that matters to you the most in your News Feed.
How the Facebook News Feed works:
1. People & pages
3. Post activity
Posts are shown according to their relevancy score, interaction, activity around the post.
Posts are shown in order of relevance and locked in to place in your News Feed.
Then they look for more interesting stories and place them at the top of the News Feed every time you go back to it.
Facebook’s aim is to get as many 5 star stories as possible based on the feedback from people in the human rater test program.
They change algorithms accordingly if needed.
5. Definitely want to see in News Feed
4. Want to see in News Feed
3. Don’t mind seeing in News Feed, but wouldn’t mind missing either
2. Do not want to see in News Feed
1. Definitely do not want to see in news Feed
The improve your News Feed feature:
Select the story you would most want to see in your News Feed.
Facebook is addressing baiting:
Animal pictures are usually always liked but it’s not really why people come to Facebook.
Showing fewer hoaxes:
The built in ability for people to tell Facebook a false news story, then they can remove it or show further down.
Reducing overly promoted posts:
Less distribution. Data from people is helping them to change things – interest and relevancy.
So how can you align your content production to your audience for most relevancy?
Use page insights:
1. Have a voice – Be your authentic self.
2. Provide context – What the viewer is going to see when they click on your post.
3. Be timely – People want to see news the day it happens.
Build for the long term – what does your audience want to see that will keep them coming back.
How often should I post?
1. You can post more than you think
2. There is no magic number: some publishers post dozens of times per day
3. Experiment with different amounts and see how your audience responds
It’s Facebook’s job to organize what’s relevant from all the posts you’ve shared.
Facebook focuses being as user centric as possible.
Facebook encourages experimentation by looking at your audience insights as often as possible.
Don’t post things that will have a negative reactions.