You’re most likely watching this video today because you want to know the three types of traffic to attract the right target audience.
1. COLD – No referral, a stranger – they do not know you at all.
2. WARM – Referral from a Business partner or even a friend.
3. HOT – Interacted with you before or may have even bought from you before – A BUYER!
Depending on what type of campaign you’re building and where that traffic is coming from will determine what type of traffic is coming to your customized lead capture page.
89.4 % of customized lead capture pages fail, they fail to convert.
Now why is that?
I believe it may be because people are not understanding this concept of the fact that there are three types of traffic and there’s not only one type of traffic.
So you need to actually customize your lead capture page to that particular type of traffic.
You have 5 seconds to capture somebodies attention.
If you’d like to learn more about the types of capture pages that coincide with these types of traffic visit HERE and check out some examples and you’ll also be able to grab some capture page tips as well.