Use this one tip with Google Analytics to increase traffic to your blog
Hundreds and thousands of bloggers every day are scratching their heads to work out how to get traffic to their blog, when the answer is staring them right in the face.
This free tool is imperative to set up because it will show you many statistics about your site and specific pages that you probably didn’t even realize you could see.
You will also need to set up your Google Webmaster Tools otherwise this technique will not work.
It’s all in the numbers: Math.
There is one very useful Google Analytics tip that I am going to share with you, that can help you discover which keywords people are typing into Google that result in your site coming up in their search.
Below is the step by step process of showing you how to step inside this feature and use it’s statistics to your advantage:
Inside Google Analytics on the left hand side where your dashboard is, click on Acquisition.
Once inside Acquisition click on Search Engine Optimization:
Once inside Search Engine Optimization click on Queries:
Once you are inside Queries you will discover something along the lines of this…..
This screenshot is of the top ten keywords that people have typed in that have brought up my relevant blog posts between December 31st 2014 – April 19th 2015.
This is only the first 10 rows, I have 1214 rows to scroll through, yours will vary.
Each keyword gives you specific information with the grand total at the very top:
3. Average Position:
4. CTR (Click through rate)
Why is this information so useful?
In a nutshell, you will discover the exact keywords that your content is ranking for and not ranking for on Google.
The number of times your content has been shown as a result of someone’s search.
The number of times your website URL was clicked on by the user.
The average ranking position of your content on Google’s search.
The click through rate for that specific piece of content.
What do I do with it?
Knowing information is all good and well however not taking action on the feedback you have makes this entire discovery a waste of time.
Take the time to go through all of your statistics and see what’s working and what isn’t.
You might be pleasantly or shockingly surprised!
You can then tweak your posts and create new ones based on what your findings are.
If you don’t have many queries or you don’t see the queries that you want, that’s ok because you now have the power to change it over time.
If you are not testing, tracking and tweaking your content, you are simply running your business with a blind fold on.