Use this one tip with Google Analytics to increase traffic to your blog

 

Hundreds and thousands of bloggers every day are scratching their heads to work out how to get traffic to their blog, when the answer is staring them right in the face.

Google Analytics.

This free tool is imperative to set up because it will show you many statistics about your site and specific pages that you probably didn’t even realize you could see.

You will also need to set up your Google Webmaster Tools otherwise this technique will not work.

 

It’s all in the numbers: Math.

 

RELATED ARTICLE: Digital Marketers Ryan Deiss answers the question, what metrics should you track in your business?

 

There is one very useful Google Analytics tip that I am going to share with you, that can help you discover which keywords people are typing into Google that result in your site coming up in their search.

Below is the step by step process of showing you how to step inside this feature and use it’s statistics to your advantage:

 

Inside Google Analytics on the left hand side where your dashboard is, click on Acquisition.

Google Analytics Aquisition

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Once inside Acquisition click on Search Engine Optimization:

Google Analytica SEO

 

 

 

 

 

 

 

 

 

 

Once inside Search Engine Optimization click on Queries:

Google Analytics Queries

 

 

 

 

 

 

 

 

 

 

 

 

 

Once you are inside Queries you will discover something along the lines of this…..

 

Screen Shot 2015-04-20 at 5.58.22 PM

 

 

 

 

 

 

 

 

 

 

This screenshot is of the top ten keywords that people have typed in that have brought up my relevant blog posts between December 31st 2014 – April 19th 2015.

This is only the first 10 rows, I have 1214 rows to scroll through, yours will vary.

 

Each keyword gives you specific information with the grand total at the very top:

1. Impressions:

Screen Shot 2015-04-20 at 6.00.45 PM

 

 

 

 

 

2. Clicks:

Screen Shot 2015-04-20 at 6.00.55 PM

 

 

 

 

 

 

3.  Average Position:

Screen Shot 2015-04-20 at 6.01.13 PM

 

 

 

 

 

 

4. CTR (Click through rate)

Screen Shot 2015-04-20 at 6.01.23 PM

 

 

 

 

 

 

 

Why is this information so useful?

In a nutshell, you will discover the exact keywords that your content is ranking for and not ranking for on Google.

The number of times your content has been shown as a result of someone’s search.

The number of times your website URL was clicked on by the user.

The average ranking position of your content on Google’s search.

The click through rate for that specific piece of content.

 

What do I do with it?

Knowing information is all good and well however not taking action on the feedback you have makes this entire discovery a waste of time.

Take the time to go through all of your statistics and see what’s working and what isn’t.

You might be pleasantly or shockingly surprised!

You can then tweak your posts and create new ones based on what your findings are.

If you don’t have many queries or you don’t see the queries that you want, that’s ok because you now have the power to change it over time.

 

 

If you are not testing, tracking and tweaking your content, you are simply running your business with a blind fold on.

RELATED ARTICLE: Why you need to track your campaigns

 

Share your thoughts

78 thoughts on “Use this one tip with Google Analytics to increase traffic to your blog

  1. Doesn’t it take some time to generate after setting it up? I went to mine, and it asked to activate a few things, so it may take some time to get the info. Thanks for sharing, awesome info!

    1. I think it does take some time Tim. I just recently added into this post that you must have Google Webmaster tools in order to use this Google Analytics technique.

  2. Well damn…. I hadn’t used that part of Analytics – once again you’re dropping awesome info for everyone. Thanks heaps for this.

  3. Very useful tip Alesha Drew. I think one needs to have the Webmaster Tools installed to be able to see these. If you own your site you can do it but if not, you can’t access this valuable information. Thanks for sahring.

  4. Really great google analytics tip Alesha. I was surprised to find that women speakers was one of my top keywords and I don’t really write about that, lol. But I guess I will now! Thanks for sharing.

  5. Alesha, I am indebted to you 🙂 I hadnt today set up my webmaster tools. Something I set out to do last year and got distracted an dnever got back to. I am glad I found your article and Have implemented and Yes I have been pleasantly surprised. Keywords I didnt expet to are doing great wow! Thanks for sharing!

  6. Alesha, I am indebted to you I hadnt today set up my webmaster tools. Something I set out to do last year and got distracted an dnever got back to. I am glad I found your article and Have implemented and Yes I have been pleasantly surprised. Keywords I didnt expet to are doing great wow!
    And since we are talking about Traffic and ranking, you are missing out on some rank sauce and juice by not utilizing THIS COMMENTS section. In fact I disabled Facebook comments o mine as they dont really rank. So your posts appear like they arent getting much engagement because most people automatically comment under the FB comments which are almost always above your blog comments section. I believe thereis a plug in hat allegedly populates Facebook Comments into this bit…not sure whihc one as I didnt buy it!

    Thanks for sharing!

  7. Alesha, thanks for sharing these great tips on using Google Analytics to increase traffic to your blog! Sweet!

  8. Hey Alesha
    I want to thank you. You triggered some ideas inside me with this post.
    As much as I use Google Analytics and look at my search terms.. most of the time, I haven’t taken any concrete steps as a result of what I saw.
    Thanks again.
    Patrick Batty

    1. Great to hear Patrick, you touch on a very important point in regards to taking steps forward after viewing what we see in the stats.
      I believe this is key. Thanks for stopping by Patrick!

  9. WOW Alesha! This is totally awesome! I will be following your step by step instructions to get this going. Thanks for sharing all of the great value!

  10. I think it does take some time Tim. I just recently added into this post that you must have Google Webmaster tools in order to use this Google Analytics technique.

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