Why You Need To Track Your Campaigns
In this video I share with you why it is essential to track your campaigns and some very cool results.
I achieved from a small test campaign I ran recently:
Clickmeter is the tracking system that I recommend.
Along with actually tracking your results you should always be split testing your capture pages.
You split test your capture pages using a rotator link.
I use Quality Click Control to create rotating links for our campaigns.
I suggest you split test 3-4 capture pages per campaign although it’s always at your discretion.
Split testing your capture pages allows for you to understand your results…
What’s working, what isn’t working so well and how to compare from one page to another.
As you can see from my conversions for my capture pages were high.
In particular my capture page that converted at 70%.
Now, what do I do with these results?
I take the capture pages that converted the best, I tweak one thing about that page and I test the original against the new one via a new campaign with the same traffic source.
I compete against myself, yes I compete against myself and see if I can increase my awesome opt in rate even further!
This is why you need to track your campaigns.
When I first started online I didn’t implement any of these strategies.
Create your own unique capture pages, don’t use the generic ones your company supplies you with.
You can do this if you like, however you want to set yourself a part from the competition and create your own unique flare to your pages.
I hope this presentation has been of value to you and you can implement these strategies into your business as soon as possible.
You’ll then be on your way to success in your business.